By Alona

By Alona is a London-based jewellery brand that blends heritage and passion to create pieces that empower women to express their individuality. As the daughter of a jeweller, founder Alona Shelemy grew up surrounded by precious designs and craftsmanship that sparked her lifelong love of jewellery. Her expertise is evident in each piece she creates – expect luminous golds, freshwater pearls and unexpected silhouettes designed to feel like found treasure: timeless, tactile, and effortlessly wearable.